What I want from Apple

By
Brian Sakowicz
Published: October 2, 2009Posted in: NewsTags: , ,
What I want from Apple
Have I mentioned that I love Apple products? Maybe I haven’t since I really haven’t written a lot of articles for this site but I really do love their stuff. I fell in love the first time my parents brought home a Performa many years ago. I grew throughout the years as Apple advanced an added more great stuff.
Today, one of my favorite things is consuming my entertainment from Apple products. I have an iPod with me constantly that I can plug into my car’s stereo to listen on the go and at home I use an AppleTV to watch video podcasts and kid’s TV shows for my 2 year old son (actually a good cost savings over DVD’s for them). Other than watching some live sports, it’s pretty safe to say that the majority of my content these days is served up through Apple.
I have spent a lot of money in the past couple years on my entertainment from Apple. That being said, I do think that there is some vast room for improvement in their offerings. If I were running the show for a day, here’s some of the ideas I would do:
AppleTV subscriptions: This would be a cable TV killer. Imaging just turning on your AppleTV and being able to watch any show at anytime. I know that you can pretty much get that from Hulu, but their offerings are limited and it’s also limited to my computer. Unless I go through the trouble of hooking a computer up to my TV, Hulu is stuck in my home office, and isn’t that what the AppleTV was supposed to do away with?
Apple could even get away with a monthly fee for this too. Maybe something like $14.95 a month and you get to watch all you want. I think that would be fair and for someone who doesn’t feel like watching sports on live TV, this would be a great alternative.
iTunes Music subscriptions: Most other music services today are offering their versions of a music subscription service. Microsoft’s ZunePass is a great example of a subscription service that works great. $14.95 a month gets you all the music you want to listen to AND they let you download 10 tracks per month to keep as well. So, if you are already spending money on music downloads, this would be such a win-win. Also, it will generate auto-downloads based on music you listen to that you might be interested in as well. See, Microsoft can do things right… occasionally.
Apple provides me and my family with lots of great entertainment choices. I think with one or two improvements, they could move themselves into a dominant provider of content for years to come. Make the move, Apple, and make me happy.

ipod-classic-1Have I mentioned that I love Apple products? Maybe I haven’t since I really haven’t written a lot of articles for this site but I really do love their stuff. I fell in love the first time my parents brought home a Performa many years ago. I grew throughout the years as Apple advanced an added more great stuff.

Today, one of my favorite things is consuming my entertainment from Apple products. I have an iPod with me constantly that I can plug into my car’s stereo to listen on the go and at home I use an AppleTV to watch video podcasts and kid’s TV shows for my 2 year old son (actually a good cost savings over DVD’s for them). Other than watching some live sports, it’s pretty safe to say that the majority of my content these days is served up through Apple.

I have spent a lot of money in the past couple years on my entertainment from Apple. That being said, I do think that there is some vast room for improvement in their offerings. If I were running the show for a day, here’s some of the ideas I would do:

AppleTV subscriptions: This would be a cable TV killer. Imaging just turning on your AppleTV and being able to watch any show at anytime. I know that you can pretty much get that from Hulu, but their offerings are limited and it’s also limited to my computer. Unless I go through the trouble of hooking a computer up to my TV, Hulu is stuck in my home office, and isn’t that what the AppleTV was supposed to do away with?

Apple could even get away with a monthly fee for this too. Maybe something like $14.95 a month and you get to watch all you want. I think that would be fair and for someone who doesn’t feel like watching sports on live TV, this would be a great alternative.

iTunes Music subscriptions: Most other music services today are offering their versions of a music subscription service. Microsoft’s ZunePass is a great example of a subscription service that works great. $14.95 a month gets you all the music you want to listen to AND they let you download 10 tracks per month to keep as well. So, if you are already spending money on music downloads, this would be such a win-win. Also, it will generate auto-downloads based on music you listen to that you might be interested in as well. See, Microsoft can do things right… occasionally.

Apple provides me and my family with lots of great entertainment choices. I think with one or two improvements, they could move themselves into a dominant provider of content for years to come. Make the move, Apple, and make me happy.